#ALL41 – Dirk Nowitzki Farewell Campaign

How do you pay tribute to a legend? Simply by paying respect! For over 21 years Dirk Nowitzki gave everything he had for his sport, for his city, for his fans. For his last and final game we created a social campaign that allowed fans to finally give back. And turned his legendary jersey number into a way to pay tribute – #ALL41.

Client: DAZN
Agency: Kolle Rebbe