Hassliebe: A hate-love-letter to football
Football is more than just a game, it's love. And like in every love there are ups and downs. Just like in betting. As part of a communicative new beginning, BWIN wanted to honour this love and at the same time emphasise the parallels between the passion for betting and the passion for football. Unpolished, close and above all real. Because even the greatest love can sometimes hurt like hell. The film "Hassliebe" is a modern mix of styles, for which all the material has been re-shooted, from the smallest fan portrait to the roaring crowd. Only the soccer scenes are from the archive. A modern love declaration to football. And to betting.
Client: DAZN
Agency: Kolle Rebbe
