Hell P – A farewell to Slayer!

In winter 2019 one of the greatest metal bands of all times left the stage forever: Slayer. At the end of their 38-year career, the band was looking for an attention-grabbing idea to promote their final live album and to leave their fans a unique goodbye. Probably no other metal band has such a dedicated fan base. Slayer’s fans would go through hell for them. And that's what became the core idea of the promotion. Hell-P: The first record you can play in hell.

Client: Slayer / Warner Music
Agency: Kolle Rebbe

The Case Study:

The Design: