Topps – The Special Collection

For the first time TOPPS will provide the UEFA EURO collectibles and replace long-time UEFA partner Panini – a fan-favorite. So, how can TOPPS get fans excited for something totally new? With THE MOST SPECIAL EURO COLLECTIBLES ever – approved and designed by the Special One himself: José Mourinho.

Client: The Topps Company
Agency: Jung von Matt SPORTS

Phase 1 – 2022

Our campaign ran one the course of three years with three different phases. In the first phase in 2022 we introduced José Mourinho as official sticker manager of the UEFA EURO 2024. To his own surprise.

Phase 2 – 2023

A year later in 2023, José actually got his hand on the product. In typical fashion and a few fun films he tried to help The Topps Company by crafting the most special collectibles for the UEFA EURO 2024.

Phase 3 – 2024

In 2024 it was finally time to promote the products that José helped crafting. And who could be a better creative director than the Special One himself? Watch how José Mourinho handles a marketing team on the road to the UEFA EURO 2024.