DAZN – The Place to see!
Summer of 2018: A new era began for sport streaming service DAZN – the era of UEFA Champions League. In order to convince hype German football fans and to make them forget about SKY – DAZN’s biggest competitor – we introduced DAZN as the place to see. Together with director Ernest Desumbila we turned existing tv footage into larger than life sports moments. The integrated campaign showed a world full of giants, witches, statues and confetti – because you can’t spell Champions League emotions without confetti. This way, we turned DAZN from underdog to MVP.
Client: DAZN
Agency: Kolle Rebbe