HMG – The bigger Draw

Have you ever seen a live draw for an international football tournament? Well, if so, then you probably how boring this stuff can be. A few old men in suits fishing for some balls in a lame lottery. But for the UEFA EURO 2024 that is also coming to Hamburg, we came up with an alternative. A draw that really draws the attention. An accessible event for the people to see and experience the magic of the tournament before it even starts.

Client: Hamburg Marketing
Agency: Jung von Matt SPORTS